The site and mobile upgrade are still in development, and TripAdvisor CEO Steve Kaufer said it would launch by the end of the year. The look to the new site mirrors other familiar social sites. A "travel feed," which TripAdvisor said was the first of its kind, will serve up relevant geographical information based on the destination searched. For example, TripAdvisor said, someone planning a trip to Paris might see in their feed "a food critic's article on the best restaurant in the city, an influencer's travel guide of must-dos, and a friend's review of a new hotel near the Eiffel Tower." The feed enables users to save posts to a Trip file, which then can be used as a planning guide before and during a trip. The trip can be private or shared to inspire other travelers. Get the full story at Travel Weekly, Skift and TripAdvisor