The trend may make the bidding war for placement in those top results even more important - and expensive - than before. TripAdvisor has been testing a new user interface that casts a spotlight on the top three results. When a user searches for a hotel, he or she is prompted to choose from only three options, one of which is the company’s own Book with TripAdvisor channel. Google is doing more to prompt users to book hotels directly from its search results. It is adding amenities information to many US listings, and it’s making booking within the Google interface (without having to leave to another site) common across desktop, mobile, and tablet devices. Get the full story at Tnooz