The memo from Dermot Halpin, president of TripAdvisor Attractions and Vacation Rentals, and sent to employees, said the switchover of the Attractions business unit name to Experiences will take place April 23, and there will be more details to come. The rebrand is mostly for internal use, and communications with suppliers and the travel industry for purposes such as conferences, and isn’t consumer-facing, the communication said. So the Things to do tab on TripAdvisor and the Viator website will remain, the memo said. TripAdvisor acquired tours and activities company Viator for $200 million in 2014. So inside the company and for communications with suppliers, TripAdvisor Experiences will replace TripAdvisor Attractions and Viator — although the Viator brand will remain when it comes to selling experiences to consumers. Get the full story at Skift