He declined to discuss whether the Priceline Group’s Booking.com, Priceline.com or Agoda will get any exclusive or preferential treatment in Book on TripAdvisor, and acknowledged that companies participating in TripAdvisor Instant Booking may have the flexibility to be branded differently than one another during the Book on TripAdvisor process. In that process, consumers can book a hotel from Marriott, Best Western or Booking.com, for example, right on TripAdvisor without having to navigate to the hotel or online travel agency website. Kaufer discussed numerous issues, including his vision for TripAdvisor and contemplation of getting into new areas, such as events. He draws the line on helping consumers pick auto mechanics, however. Of that scenario, Kaufer said: “Probably not.” Get the full story at Skift