TripAdvisor CEO responds to analyst critiques of its hotel search strategy
Sep 29, 2017
Analysts continue to critique TripAdvisor’s near-term tactics. But CEO Steve Kaufer said that no other company is as well-positioned to create value on mobile in the long run as his own.
Kaufer’s ambitious approach to Instant Booking may have been a strategic mistake, according to a handful of analysts attending this week’s Skift Global Forum at Jazz at Lincoln Center in New York City.
In May, TripAdvisor launched a redesign of its interface that seems to downplay Instant Booking by giving more preference to metasearch links to partners.
Yet at Skift Global Forum, Mark Mahaney, a research analyst and managing director at RBC Capital Markets, made a sharp critique Tuesday of TripAdvisor’s recent wobbles.
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