TripAdvisor’s instant booking feature enables users to simply tap or click the “Book Now” button to initiate a hotel reservation, powered by the hotel or online travel agent. Both the transaction, as well as customer service, will be handled by the partner. “Adding Expedia to the instant booking platform nicely complements TripAdvisor’s existing hotel inventory and helps users shop for a great deal on a hotel,” said Robin Ingle, senior vice president of global sales, TripAdvisor. “With this new agreement, we are interested to see how we can drive additional customer acquisition given the product and customer experience enhancements instant booking has made,” said Aaron Price, senior vice president of global marketing, Expedia, Inc. Get the full story at Skift, Tnooz and Barron's