The travel reviews site was accused of presenting its reviews as "authentic and genuine" despite not taking measures to avoid contributors publishing false opinions. The Italian regulator began a seven-month investigation following a complaint from a consumer group and hotel owners, the BBC reported The Rome-based regulator said TripAdvisor and its Italian arm should stop "publishing misleading information about the sources of its reviews", adding that the practice started in September 2011. Get the full story at TTG Digital