As of February 2018, TripAdvisor drives 0.95% of all traffic to the travel industry as a whole. That’s up 20% from 0.79% of traffic during the same time period last year. It remains the #1 resource for travel planning - it is the top website (that is not a search engine or email service) driving traffic to the travel industry. TripAdvisor refers about 2% of all visitors the top ten hotel websites, with hotels like IHG receiving as much as 3%. TripAdvisor also receives 0.83% of traffic after consumers visit any travel site. TripAdvisor ranks high in upstream and downstream – meaning it’s visited both before and after travel sites, suggesting that TripAdvisor is deeply woven into the travel research & booking process as a source for referral and evaluation. Get the full story at Hitwise