After carrying out more customer usability studies, TripAdvisor decided to make three extra enhancements. Users can now save their templates, meaning they don’t have to start from scratch every time they want to send an email, and they can update photos and “from” email addresses on multiple templates using default settings. Perhaps most significantly, the Review Express tool can now be linked to a property’s internet booking engine (IBE), making it easier to sync reservations and email address databases with the marketing template. TripAdvisor claims Review Express users have seen a 33% average increase in reviews since its inception. Get the full story at Travolution