With ‘Just for You’, TripAdvisor promises to serve up tailored hotel recommendations based on your preferences and search history on the site. For example, when you search for hotels for a specific location, you’ll see a range of tags to set your general preferences, including location, style, hotel class, price range, amenities and more. TripAdvisor collects this feedback, along with your prior research and even contributions to the site (such as reviews), to deliver better recommendations under a special ‘Just for You’ section. “With the new feature, we can not only match a traveler with their preferred type of hotel, but we can suggest the trendy, boutique hotel located downtown with a swimming pool because we know those are the specific hotel characteristics you like,” explains Adam Medros, a Senior VP at TripAdvisor. Get the full story at The Next Web