TripAdvisor is now offering a completely free tool to help you achieve these goals and more: the Review Performance Report. What is the Review Performance Report? Think of the Review Performance Report as your real-time TripAdvisor report card. It features three different modules to help you track performance over time: - Review Snapshot: See your property’s latest aggregated Bubble Rating, Popularity Ranking, Review count and Management Response count statistics. - Performance Over Time: Use graphs to track how your property’s Reviews, Ratings and Popularity Ranking (accommodations-only at the moment) have changed over the last 6 weeks, the last 6 months or the last 4 quarters. Note: Popularity Ranking is updated as of the last day of the time period you're looking at. For even more powerful insights, create a Competitor Set to see how your business rates against other key players you’ve selected from your market. - Competitor Details: With the “Competitor Details” tab you can identify groups of properties you’d like to track within your market. Once you’ve identified a competitor set, you’ll be able to do a side-by-side comparison of how your business stacks up against these competitors on numerous key metrics. For more information on this new functionality, see the next section. Get the full story at TripAdvisor