Beginning in January 2017, a new subscription product will be available for accommodations listed on the world’s largest travel site: TripAdvisor Business Advantage. Business Advantage represents an evolution of our Business Listings subscription product, which originally launched in 2010. Business Listings were designed to help accommodations drive more results from their TripAdvisor pages. In working with our customers over the past several years, we’ve learned that they need a more holistic solution to unleash the full potential of TripAdvisor for their businesses. Based on their feedback and our own traveler data, we’ve developed Business Advantage. Business Advantage will empower accommodations to better market themselves to potential guests, impact booking decisions, differentiate from competitors and measure and improve their online reputations. Its feature set will include Photo Tools, Promotional Features and a best-in-class Analytics Suite. Get the full story at TripAdvisor