There are two ways it could work: TripAdvisor, to gain its independence, could choose to buy out shareholders of the $1.8 billion holding company, which is called Liberty TripAdvisor Holdings Inc. Or, larger rivals Priceline Group Inc. or Expedia Inc. could buy the holding company to seize control. Merging Liberty TripAdvisor and TripAdvisor seems like the most likely eventual outcome, with the remaining question being what kind of a takeover premium is paid to shareholders, said Stauff of Susquehanna and Robert Routh, an analyst for FBN Securities. That said, TripAdvisor would be an appealing target for Priceline or Expedia, the two largest online travel agents in the U.S., as well as Google Inc., they said. Get the full story at Bloomberg