TripAdvisor.com plans to offer banner advertising on its site. The company has retained the Travel Ad Network as the exclusive advertising representative for this new offering.

Beginning on February 15, 2006, advertisers will, for the first time, have the opportunity to deliver their messages to TripAdvisor(TM)'s 18 million monthly visitors via IAB standard 728x90 and 300x250 banner ad formats. TripAdvisor will also continue to deliver its successful cost-per-click campaigns to existing and new clients via its internal sales force.

"With graphical advertising on TripAdvisor, travel marketers will have even more opportunities to reach our highly qualified audience of engaged travelers and we will be able to diversify our business model," said Eric Rosenzweig, senior vice president of sales and business development. "While this new advertising format will give travel marketers additional opportunities to reach our desirable audience, TripAdvisor(TM) remains steadfast to delivering the same unbiased content that our more than 18 million unique monthly visitors have come to expect."

"Brand marketers intending to reach their travel audiences have just seen their choices among primary outlets significantly enhanced," said Cree Lawson, founder and CEO of TAN. "The travel audience is a primary audience for marketers online, and we're extremely excited to add TripAdvisor to our portfolio of offerings for these brand marketers."