Since it was founded way back in 2000, TripAdvisor has established itself as one of the web’s top go-to places for travel reviews — but its booking capabilities for hotels have notably lagged behind. The site has historically adhered to showing hotel prices in a series of early aughts-style pop-up windows from partner sites, rather than on one page alone à la Kayak hotel search. That’s finally all changed. TripAdvisor announced today the worldwide launch of its all-in-one hotel price comparison search, putting an end to those pop-ups for good. The new one-page display is currently live for hotels all around the world, and active across all of TripAdvisor’s mobile apps and websites. TripAdvisor is still not a hotel booking provider itself, but it has now put price results from all of its booking partners on one page - you still click through to another site to ultimately purchase a room. The company acknowledged how late to the game it’s been with a cheeky press release entitled “TripAdvisor Apologizes To Travelers Around The World.” It’s a pretty refreshing way to handle the launch, and frankly a bit unexpected coming from a 13-year-old publicly traded company worth some $8.8 billion. Get the full story at TechCrunch and TripAdvisor Read also "TripAdvisor readies hotel meta search as natural extension to reviews"