With the rollout, which is global, a hotel such as La Quinta Inn & Suites, which is ranked 12th out of 14 hotels in Stamford, Connecticut, could buy a sponsored advertisement atop TripAdvisor’s page for that city. TripAdvisor labels these advertisements as “Sponsored.” TripAdvisor introduced a similar program for its restaurant listings last year, and envisions expanding Sponsored Placement beyond hotels, as well. The sponsored restaurant listings have done well, but are starting from a much smaller base than what’s expected for hotels, a spokesperson said. TripAdvisor said more than 10,000 property owners in 5,500 markets have run campaigns since Tripadvisor introduced the sponsored ads in a beta around three months ago. Get the full story at Skift and TripAdvisor