This is an increase from 76% in September 2015. As a result of this increase, TripAdvisor’s “chicken and egg problem” (getting hotels on-board with instant booking) is now largely resolved, Piper claims, with the likely financial result being a stronger conversion rate for hotels. However, conversion rates on TripAdvisor are still languishing around the 6% range compared to Priceline, which Piper estimates in the region of 20%-25%. Get the full story at Tnooz Read also "TripAdvisor Focuses Instant Booking on the Hotels and Markets That Matter" at Skift