In a briefing in advance of the earnings release, TripAdvisor’s senior vice president for product Adam Medros talked through the process of the redesign. The new look and functions are being driven by the business’s belief that it is “a competitor of one” and is uniquely positioned “to bring all the pieces together – research and planning, the price comparison, the booking and then the trip itself,” Medros noted. In practical terms, this has prompted a “reweighting” and “de-emphasising” of certain familiar features, but hotels still dominate because “consumers anchor their trip on the hotel and build around it”. Get the full story at Tnooz Read also "TripAdvisor scales back Instant Booking in favor of meta-search ads"