TripAdvisor says the move is unrelated to an ongoing investigation by the ASA. Emma O'Boyle, a spokesperson for TripAdvisor, told the UK’s Daily Mail: “The “reviews from our community”, which is now visible on the hotel pages, is part of our evolving communication efforts, this time highlighting our commitment to our all-important community. The description of TripAdvisor as a trustworthy source of travel advice and information remains used in other parts of the site, and by example you’ll still see this wording on the homepage.” She added: “This evolution was carried out across all domains gradually from June to August this year, first appearing in the UK on June 27, 2011.” Get the full story at UK's Mail Online