The study analysed data such as number of reviews, management responses, photo content and the presence of opening hours across a representative sample of restaurants to reveal which factors most encourage consumers to look for more information about a restaurant, through clicks on their TripAdvisor pages. Two of the key findings from the study are that photos are essential for restaurant businesses, and higher management response rates drive up average review ratings. The study also revealed that both user and manager generated content can make a restaurant’s profile far more compelling to consumers researching on TripAdvisor. Factors that drive the most engagement on restaurant pages: 1. Overall number of photos (submitted by both users and management) 2. Number of photos submitted by management 3. Total number of reviews 4. ‘Opening hours’ displayed Get the full story at The Star Online