Via TomTom's Global Geocoding Service, the location of all hotels, accommodation, restaurants and bars that feature on the TripAdvisor website will be extremely accurate. Rather than using a postcode to show location, all addresses are now automatically converted into exact map coordinates, making locations precise and easier to find. Nathan Clapton, Vice President mobile partnerships, TripAdvisor said: "With over 100 million reviews and opinions posted onto the TripAdvisor website, we believe it is important that all users are able to access the most accurate location-data for the reviews they are posting or reading. By working with TomTom's Global Geocoding Services, we are confident that this is the case and the location-based data offered via the TripAdvisor site can therefore be fully relied upon by our users." The TomTom Geocoding Service supports house number, address point, street or postal level identification in over 50 countries, providing TripAdvisor with almost worldwide coverage of highly accurate location data that its users can rely on. Get the full story at MarketWatch