Speaking to Travel Daily at ITB Asia on Thursday, TripAdvisor’s vice president of global sales & operations, Brian Schmidt said “the Priceline agreement is a significant step for us; not only because they’re a great partner for us… but what they offer is scale. They have hundreds and thousands of properties that we can automatically bring into the Instant Booking product. “They also let us do that globally. They are a global brand; the content they have is all localised and translated, and so our product right away will be able to reflect that, which allows us to accelerate the roll-out. I think what once that goes live, you’ll see a faster roll-out globally,” Schmidt added. However, Schmidt revealed that TripAdvisor is still “talking to everyone” about adding their hotel content to the Instant Booking platform. Get the full story at Travel Daily Asia Read also "TripAdvisor just became a whole lot stronger* at Seeking Alpha and "TripAdvisor/Priceline deal shows how small the online travel world has become" at Travel Trends