“We believe it will be an app world,” Kaufer said during the companies second quarter earnings call August 4, adding it already is in many corners of the globe. The biggest factor in narrowing that monetization gap is to build consumer habits and expectations that they will find the hotels or attractions they are looking for at the right price when using the app, Kaufer said. It’s all about those repeat bookers, who often save their credit card details, in TripAdvisor apps, Kaufer said. Get the full story at Skift