CEO Stephen Kaufer envisions big margins in the restaurant reservations business, noting “there tends to be a winner-take-all in a given city.” TripAdvisor, which acquired TheFork last year, will likely be battling the Priceline Group’s newly acquired OpenTable, Yelp and other companies in many geographies. In the restaurant reservations sphere, usage of apps becomes habit-forming and when the cost of customer acquisition gets down to near zero then hefty margins can result, said Kaufer, who addressed these issues in TripAdvisor’s first quarter of 2015 earnings call today. Get the full story at Skift Read also "6 Tools Restaurants Can Use to Offer Mobile Ordering" at Street Fight