Douglas Quinby, senior vice president of research with Phocuswright, said that TripAdvisor has been "signaling this awhile -- de-emphasizing Instant Booking and refocusing on metasearch. I think the challenge is conversion, convincing customers that [TripAdvisor] is a booking site, not a review site. ... The key question is: How best can they monetize their enormous user base as the marketplace migrates to mobile?" Brian Hoyt, TripAdvisor's senior director of corporate communications, said Instant Booking continues to be an option for users, but it will likely appear more prominently for users who have already demonstrated a propensity for using the service. "We continue to be focused on helping the consumer book the right hotel for them, and should they choose to use our Instant Booking channel, it is available," he said. Get the full story at Travel Weekly