Revenue for the third quarter of 2013 was $255.1 million, an increase of $42.4 million, or 20%, compared to the third quarter of 2012. - Click-based advertising: Revenue from click-based advertising totaled $189.3 million for the third quarter of 2013, an increase of 13% compared to the third quarter of 2012. Click-based advertising revenue represented 74% of total revenue in the third quarter of 2013, compared to 79% in the third quarter of 2012. - Display-based advertising: Revenue from display-based advertising totaled $30.5 million for the third quarter of 2013, an increase of 29% compared to the third quarter of 2012. Display-based advertising revenue represented 12% of total revenue in the third quarter of 2013, compared to 11% in the third quarter 2012. - Subscription, transaction and other: Revenue from subscription, transaction and other totaled $35.3 million for the third quarter of 2013, an increase of 68% compared to the third quarter of 2012. Subscription, transaction and other revenue represented 14% of total revenue in the third quarter of 2013, compared to 10% in the third quarter of 2012. “We continued to strengthen our leadership position in the travel planning funnel during the third quarter,” said Steve Kaufer, President and CEO of TripAdvisor. “Total traffic to TripAdvisor, member count and our valuable user-generated content continue to grow rapidly off a large, global base, driving powerful network effects and making the site better for every user. We continue improving the experience on TripAdvisor for users and partners alike through Hotel Price Comparison, mobile product enhancements and the recent launch of our new TripConnect platform – all of which will help us match more travelers with great businesses.” Get the full story at TripAdvisor