Overall, TripAdvisor reported a profit of $36 million, up from $20.5 million a year earlier. Total revenue rose 35% to $288 million, and total costs and expenses increased 23%. Click-based advertising, which accounts for the bulk of the company’s revenue, rose 25% from the year-earlier period. TripAdvisor's websites had more than 2.5 billion unique visitors during 2014, according to Google Analytics, the company noted. "We have begun enabling more users to complete their booking in our three largest demand categories: hotels, attractions, and restaurants. This makes TripAdvisor the most comprehensive one-stop shop in travel. Starting in 2015, we plan to aggressively scale and promote this more complete user proposition," CEO Steve Kaufer said. Get the full story at The Street and TripAdvisor