Kelvin Koo, managing director of Falcon Agency said that done right, the new offering can present a big opportunity for brands and travel influencers looking to build its follower base or monetise from this platform. “With more travel content from influencers and brands who create content on the portal, Tripadvisor would become even more useful as a research portal for anyone thinking of travelling or just needing inspiration” Koo said. The next step of course, would be for the platform to persuade the average traveller to use TripAdvisor as the “de-facto” channel for sharing about their trip, given Facebook and Instagram currently dominate that space. The two already have large following of people who share about almost everything in their lives – this will thus be TripAdvisor’s challenge. Get the full story at Marketing Interactive Read also "TripAdvisor aims to become social media service for travel"