Triphop reduces the ordinarily high commissions hotels pay to online travel agencies (OTAs) by encouraging guests to book through its platform and then promote hotel properties to their social media followers. The company is trying to create a win-win situation, driving direct traffic to hotels while rewarding guests with exclusive benefits and its Tripcoin cryptocurrency. While it is blockchain-based, Triphop operates like a traditional rewards program. “Rewards for social engagement will follow the same stay rewards scheme,” Triphop CEO and founder Basil Elotol told me. “In addition to rewards, guests will get complimentary in-stay benefits. Reward value will differ based on the type of engagement.” Get the full story at VentureBeat