I’ve often wondered why hotels don’t do a better job at direct selling, rather than letting a plethora of travel sites and hotel booking aggregators, such as Booking.com and Expedia, cream off the top of their profits by means of affiliate revenue. Once I find a hotel I like - and one that meets my particular accessibility needs - I have little incentive to shop around next time. That is, as long as I’m convinced the hotel’s direct price is the best one available. Enter UK startup Triptease, which, amongst a range of products designed to help hotels better market themselves, offers ‘Price Check‘, a widget that sits on hotel websites and displays prices from across the web in real-time. The idea is to reduce the uncertainty surrounding a hotel’s direct price, and ensure you don’t wander off to search elsewhere but instead book direct and with confidence. Get the full story at TechCrunch