“By signing up to the Triptease platform, hotels with only a few thousand web visitors a month can learn from the millions of user sessions the company are tracking across the industry,” says the company. This includes real-time price alerts if an OTA/aggregator cuts its own prices in order to manage parity, as well as personalizing the experience of direct online visitors by giving the right message at the right time so as to increase conversion. Or, as the Triptease website puts it, “convert lookers into bookers.” Meanwhile, Triptease says it will use the new capital for further product development, and to fuel growth and international expansion, specifically in Asia. This will see the company open a new office in Singapore, in addition to doubling headcount in its existing London and New York offices. Get the full story at TechCrunch