Charlie Osmond, Triptease co-founder and self-proclaimed ‘chief tease’, told the Phocuswright conference in Florida last week that accuracy was the key differentiator. He claimed copycat firms have sprung up which have been found to offer only 50% accuracy on pricing, whereas Triptease was close to 100%. “The hotel does not want to misrepresent their OTA partners on their websites. Guests could lose trust in Price Check. It’s very complex to get accurate pricing,” said Osmond. Using the example of a hotel owner with two properties in Edinburgh, Osmond said Triptease has driven up the value of direct bookings by $500,000, representing a near 50% increase in revenue. Get the full story at Travolution Read also "Booking.com threaten legal action against Triptease"