The Direct Booking Platform: Ilio Edition is designed to enable hotels to manage their price parity through the back end of the platform, while also engaging with guests through tailored messaging and data-driven conversation features on their websites. DBP: Ilio makes a hotel website “as welcoming as a lobby” and allows the hotelier to showcase their service offering, Triptease claims. The latest development follows the company recently securing $9 million Series B investment. Get the full story at Triptease