Social travel network site Tripmates announced the re-launch of its site under the brand TripUp.

TripUp offers opportunities to link up, meet up, and hook up with locals and travelers from all over the world. In addition to a fresh look, TripUp offers a variety of new features. Now, members can customize their profile styles and embed html and flash (such as graphics, videos, and slideshows). Building upon Tripmates' user-generated travel blogs, photos, and reviews, TripUp becomes the first online travel community to offer globetrotters an opportunity to truly express themselves through customizable profiles.

Members from across the globe are planning their trips with the help of TripUp's exclusive Trip Gurus-self-designated travel experts. In addition, TripUp members are using the social networking site to find Trip Buddies. From linking up with a local guide, to hooking up with a fellow traveler, to meeting up on a "trip date," TripUp connects travelers before they depart so they never feel like a tourist while away.

"TripUp revolutionizes social travel networking," said TripUp CEO, Sam Rogoway. "TripUp proves that online travel communities don't have to be boring. We are pushing the envelope in online travel and building the first of these communities to relate to the MySpace generation."

In connection with its re-launch, TripUp has added online travel pioneer Cameron Yuill to its Board of Directors. Yuill is the co-founder of MWM Capital, a capital advisory firm in San Francisco, and previously served in senior executive positions at Cendant Corp. (now Travelport) and Viator Inc. "I am pleased to join Sam and team in this very exciting, fast growing company," said Yuill. "Unlike general social networks like My Space and Facebook, TripUp is aiming at a global niche of connecting travelers and locals. Plus, TripUp is at the forefront of online travel dating. We can't wait for our first TripUp wedding!"

Related Link: TripUp