In an exclusive interview [see Q&A below] with Skift, Johannes Thomas, Trivago managing director and head of hotel relations, says the company has shifted strategy over the last year toward emphasizing direct relationships with hotels in part because they are the best source of “exceptional” content about their properties. Asked whether Google’s and TripAdvisor’s moves to accept hotel bookings on their own sites is an opportunity or a challenge for Trivago, Thomas says, “I think it is both. I think it is a big task and that is why we are building up a big team to build relationships with hotels and to take time for education [about the value of metasearch].” Dusseldorf, Germany-based Trivago has more than 700 employees and its website currently lists 103 job openings. Get the full story at Skift