The Australian Competition and Consumer Commission (ACCC) initiated proceedings in the Federal Court last week accusing Trivago of “misleading hotel pricing representations” in TV and online advertising. The ACCC alleges Trivago presented itself as “an impartial and objective price comparison service” when it “prioritised advertisers willing to pay the highest cost-per-click fee”. It argues Trivago “created an impression” that it offers consumers the best deal when “in many cases the highlighted price was not the cheapest available”. Get the full story at Travolution