Expedia, which owns a majority stake in Trivago, has hired JPMorgan, Goldman Sachs, and Morgan Stanley to run the flotation, which will take place on the Nasdaq. Analysts have valued the business at $5 billion. The deal size wasn't immediately clear, but one person said that Trivago had initially told bankers it was interested in raising as much as $1 billion. That would make it the largest tech IPO in the US this year, and — to this person - is a stretch. Expedia said in July that it would explore an IPO of Trivago, with an aim to list the shares by the end of the year. "An IPO would allow investors to value Trivago as a separate standalone company," Expedia's CEO Dara Khosrowshahi said at the time. "Expedia does not plan to sell any of our shares in an IPO, and there are no guarantees that an IPO will ultimately be pursued or be successful." Get the full story at Business Insider