That’s according to an estimate by TV advertising analytics firm iSpot.tv, which pegs Trivago’s spend at some $18 million in the U.S. from June 21 to July 4 compared with the second-largest spender, TripAdvisor, at nearly $6.8 million. In contrast to TripAdvisor’s bathrobe-clad owl as its central character, the alternating Trivago Guy and Trivago Woman are drawing more attention with an average view rate during the period that’s some 7 points higher than the owl’s. Get the full story at Skift