That’s because Trivago, although it believes in speed when it comes to product rollouts, believes it has “years and years” of growth ahead of it around the world, and the company is in no rush to tamp down its massive advertising spend — 87 percent of revenue in 2016, or around $738 million — to emphasize “rapid profitability improvements.” That’s according to Trivago CFO Axel Hefer, who visited Skift’s offices in Manhattan May 25, and sat down for an interview with members of the Skift editorial and research teams. In addition to explaining some of Trivago’s advertising strategy and its lack of appetite to make major acquisitions because it likes its own brand just fine, Hefer spoke about his view that the hyper focus on the company’s December 16 initial public offering was overblown, and how difficult it was to really explain Trivago’s prospects to investors in a roadshow format. Get the full story at Skift