Trivago states that its mission is: “To be the traveler’s first and independent source of information for ding the ideal hotel at the lowest rate.” The problem with the “independence” argument is that while Trivago operates mostly independently, it is controlled by Expedia Inc. and would still be controlled by Expedia after the IPO. And two online travel agencies - rivals of one another - accounted for 78 percent of Trivago’s revenue in the first nine months of 2016. Namely, the Priceline Group somewhat shockingly chipped in 43 percent and Trivago parent Expedia contributed 35 percent of Trivago’s revenue. Get the full story at Skift