The company's two main levers for growth - qualified referrals, and revenue per qualified referral - haven't seen any signs of life in several quarters. Given that these are the metrics that Wall Street and investors watch most closely, buying into Trivago isn't a safe bet until these metrics show signs of a turnaround. Trivago will eventually find a bottom, but will likely endure continued pain for the time being. It's not impossible for the company to eventually be bought out (at a cheap price) by one the two giants of online travel, Priceline and Expedia, who are incidentally Trivago's two largest sources of revenues (Trivago generates fees when it directs user traffic from a listing on its own site to complete the booking on a third-party site like Get the full story at Seeking Alpha and Skift