Expanding his empire beyond hotels, casinos and his TV hit, The Apprentice, Donald Trump today announced the launch of GoTrump.com, an online site dedicated to “The Art of the Travel Deal.”

Partnering with Travelocity, American Airlines, American Express, Blue Star Jets and Joonbug Productions, the new company will feature some 60,000 hotels worldwide and will, according to a statement, “guide travelers toward finding the best deals across the globe to fit any budget and providing access to high quality hotels, flights, private jets, rental cars and vacation packages—all at low prices.”

Trump has also established the e-mail address .(JavaScript must be enabled to view this email address), where he will offer travel tips and advice.

"I love to travel and I invite everyone to experience GoTrump.com," Trump said in a statement. "I will find you the great travel deals, whether you are looking to book a luxury getaway or just want the best rate on airlines and hotels worldwide.”

Source: BrandWeek