Based on a survey of 2,900 consumers, all of who planned and conducted at least one leisure vacation in the past 12 months, the findings show that distrust in OTAs has risen 50% in the past year. This was ascertained by asking consumers to rate the believability of online review sources. Instead, a hotel's own website was ranked the most believable (95%), followed by TripAdvisor.com. This finding suggests that hotels should focus on curating and presenting their own verified reviews on their own websites. The report also reveals the increasing importance of mobile in travel planning right through to the duration of the trip, in particular mobile apps. More than half (52.2%) of consumers said they would use a mobile app to purchase additional services and 61.4% would be willing to spend more for added value such as late checkouts and room upgrades via a mobile app. Get the full story at BizReport and download the report at Fuel (free registration)