To understand the relationship between travelers and online review patterns, the study surveyed individuals who have traveled within the previous 12 months. Both leisure and business travelers were considered in this survey, and the 920 U.S. consumers who participated had traveled and booked their accommodation. The study revealed that the majority of guests have left at least one review about their experience with an accommodation. Out of these reviews, guests state that they usually leave very positive reviews. Further, when an accommodation asks a guest to write a review, they are over three times more likely to get a response: plus, there is a much higher chance that the guest will leave them a 5-star review. Key findings of the study: - The majority, 54%, of guests have experience writing and submitting at least one review in the previous 12-months. - On average, 95% of traveler reviews are positive; 93% of travelers’ most recent reviews are reportedly positive. - When a review is requested by an accommodation provider, guests are 3.6x times more likely to leave a review. - Reviews are also 16% more likely to be “extremely positive” 5-star reviews. - After price, “Review Score” is the most important decision variable that travelers need to be convinced to book a certain accommodation. Get the full story at TrustYou