It means controlling the customer right from the sale, either online or at a travel agent, through to the flight, on one of TUI’s airlines, and on to the holiday itself, at a hotel or on a cruise ship. At the moment around 50 percent of TUI’s business comes from its own content (which it defines as its hotel and cruise products) and with further investment this is only likely to increase. “Of course if we want to shift and transform the company to a hotel and cruise [company] it needs investment,” said CEO Fritz Joussen following the announcement of the company’s results. Get the full story at Skift