Earlier this year, Twitter celebrated its 5th anniversary. The social platform now has 200m users, generates over 200m tweets and handles over 1.6bn search queries per day. Twitter is now undoubtedly popular and many businesses use the site as a tool for marketing, PR, branding, engagement, customer service, and much more. Despite this, companies still face barriers to getting the most value from the microblogging site, which is why Econsultancy has produced its first guide to Twitter for Business. If your business isn't using Twitter yet, it's worth considering the value it offers for your organisation. I've been talking to a number of experts about best practice on the platform, including business benefits, tips and pitfalls, and how to measure success. Get the full story at Econsultancy