Twitter will likely introduce a bundle of paid services later this year for businesses to use to do things like verify their accounts and analyze traffic to their Twitter profiles, Mr. Banerji said.

Twitter 101 also reveals what Twitter thinks is most important about the service. Some people think of Twitter as a broadcast platform. But Twitter says that instead, the service is for building relationships and listening to and responding to comments about your company. It is also a way to ask questions and float ideas in real time, the company says.

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