Kevin May, editor of Travel Weekly?s sister publication Travolution, explains how the lastest social messaging service works.

Using Twitter to inform people about products ? and doing it effectively ? can be a difficult process.

So although it might be very easy to insert a weblink into a tweet about a weekend break to Prague, you may narrow your chances of gaining click-throughs if it does not stand out from the countless others who are doing the same.

Try appealing directly to the people who ?follow? you by taking a little time to read their profiles ? what they like, so you can second-guess where they like to go.

Another trick is to seize on the social or political context of the moment, perhaps by using cultural references (the location of BBC?s Survivor, for example) or referencing topical news items, especially if they are entertainment or celebrity related.

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