Advertisers can use broad match modifier to prevent specific words in a phrase from being matched to other variations by prefacing the word with the plus sign (+). Words with plus signs will not be matched to related terms, synonyms, misspellings or slang. For example, adjusting the keyword above to “love +coffee” would prohibit “coffee” from being matched to “latte.” Get the full story at Marketing Land Read also "Twitter ads: Why they're a better way to target the right audience" at Inc.com