Twitter launched a new platform for companies to hit customers with targeted advertising, using algorithms to sniff out important words that supposedly interpret what the tweet maker wants or desires. In an example posted Wednesday by Twitter revenue manager Nipoon Malhotra, if you tweet you’re listening to a band that happens to have a concert coming up in your city, the concert’s venue could send a Promoted Tweet into your Twitter Timeline with a link to buy tickets. So this new “keyword targeting” platform could be a key revenue generator step for Twitter. “This is an important new capability – especially for those advertisers looking for signals of intent - because it lets marketers reach users at the right moment, in the right context,” Malhotra wrote in a company blog. Get the full story at Twitter